A new shop display is set to be unveiled on Friday at Selfridges that will feature a huge collection of outsider art from the Museum of Everything (MoE).
According to Time Out’s blog Now. Here. This., it is the largest art installation the Oxford Street has every put on show and the project goes far beyond the external shopfittings.
The Shop of Everything will launch a fashion collaboration by Clements Ribeiro and Everything Ltd – the MoE’s own label – entitled Project 6. There will also be 200 works of art on show in the shop that have never been displayed to the public.
Retail Week reported that this is the first time that Selfridges has opted against showing any products at all in its windows, with a spokeswoman for the company revealing that the decision caused plenty of debate.
The project will be on display until October 25th 2011 and is free to enter. The organisers intend to compound the effect of the art show by arranging a series of talks, screenings and workshops alongside it.
In a statement, the MoE said: “The Museum of Everything invites you to discover Exhibition #4, over two hundred drawings, paintings and sculptures by international contemporary artists for whom creation is not just art, it is language.”