A team of students have won a competition to find the best retail display.
The Look.Stop.Shop program encouraged teams of designers to come up with new and imaginative shop displays to be used during the annual Melbourne Festival in Australia. The result was then decided by a public vote, with students from RMIT coming out on top.
29 groups of participants took part in the event, with their designs erected in the shop windows of Melbourne’s city streets.
This year’s theme was Design that Moves and the RMIT team – led by lecturer Sue Robinson - built scale models of landmarks in Santa Monica including the pier and a ferris wheel. Their winning design was featured in the window of clothes shop Kookai, who assisted with the lending of fabrics to the window display.
Speaking after the announcement, Robinson told insideretailing.com: ”We set out to create an inspiring fun display which responded to the brand, Kookai, the overall theme, Design That Moves and, importantly, engage with the public.
“We are thrilled to have been voted the public’s favourite.”
Adding, RMIT student and participant in the Look.Stop.Shop. winning team Michelle Cain told angleyarrowsmith.com: “I’ve been given an amazing opportunity to show my creativity and design kills in popular Melbourne stores.
“This program has really opened my eyes to a career in design.”