Ocado, the online grocery retailer, is set to sell its products in a virtual retail display in London’s One New Change shopping centre.
From August 25th, customers will be able to use their smartphones to scan barcodes that will be displayed in the window to place home delivery orders.
The experimental shopping experience has already been trialled by other grocery giants like Tesco in South Korea, says InternationalSupermarketNews.com.
However, this is the first time that consumers will be able use the system in the UK. If deemed popular, it could revolutionise the way we shop says Ocado’s PR Manager Ben Lovett.
“The office is buzzing with excitement to see the wallpaper go up, and to take the meaning of window shopping to a whole new level,” said Lovett on RetailGazette.co.uk.
The virtual shop will feature some of the online stores most popular items and will require the use of the Ocado smartphone application to place orders.
“Barcodes underneath will let you scan the items and drop them into your basket on the app. Then you simply book a delivery and get on with your day,” explained Lovett.
Telegraph.co.uk reports that around 15 per cent of the company’s transactions currently take place on a mobile, but the online retailer is hoping the virtual shop windows will lift this figure.
The display at One New Change, near St Paul’s Cathedral, will remain in place until September 1st.