A portable retail environment set to tour the UK has been unveiled by high street retailer John Lewis.
The “pop-up” installation, created by Grimshaw Architects, will host designer collections when it opens at the retailer’s flagship store in Oxford Street, London, next month.
The installation has been specially designed so that it can occupy any area. It will use a mixture of card and perspex tubing which will be interspersed with display units to hold garments.
Designers such as Osman Yousefzada, Clements Ribeiro and Tracey Boyd will have their items on display as part of the collection, according to FXMagazine.co.uk.
Commenting on the installation, Grimshaw Architects partner Kirsten Lees told BDOnline.co.uk: “John Lewis approached Grimshaw to provide a temporary exhibit and event space capable of showcasing a variety of designers within their store on Oxford Street.
“This unique ‘pop-up’ installation called for an innovative proposal which fused exhibition design and architecture, whilst enabling John Lewis to express their brand in an exciting and striking space.”
The London launch has been set to coincide with High Street Fashion Week, which takes place between September 5th-9th. The installation will spend two months in the London store before being transported to other John Lewis outlets including Edinburgh, Cardiff and Liverpool.
The project is set to last 18 months.