Initiative encourages locals to get involved

Retailers operating in Bridgwater, Somerset have been encouraged to get involved with a local campaign that will ask residents to shop locally.

According to ThisistheWestCountry.co.uk, the Bridgwater Retail Initiative has suggested local retailers add the ‘Your high street needs you!’ poster to their shop displays.

It is thought this would help promote the initiative and also its Independents’ Day – an event where residents of the town will be prompted to make at least one of their purchases at a regional independent retailer.

One local shop owner, Andrew Bradbury, welcomed the news. He said: “Independents need support from the local community. Whilst we value our regular customers, we all need to raise our game to encourage new shoppers in.

“I am behind any good campaign that helps raise the profile of smaller businesses. With the support of the local media, it is sure to be a hit with both retailers and the public.”

His thoughts were echoed by a spokesperson for the initiative, Alan Hurford, who told Bridgwatermercury.co.uk: “We hope that the people in Bridgwater will follow this campaign in a positive way.”

Hurford added that if residents want their town to thrive, and want new stores to continuing opening in the area, then they’d be wise to get on board with the initiative.

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