Christmas Day, a day traditionally exempt from festive shopping, could see consumers spend a record £153m online.
It seems record numbers of customers are going to round off Christmas Day with some online shopping, as payment giant Visa expects to process just under one million cyber transactions. What’s more, many retailers are ignoring the traditional January sales and already have their point of sale displays up ready for Boxing day’s bargain hunters.
With most stores already slashing prices to try and claw back trade lost because of the snow earlier this month, it is thought consumers are ready to take advantage of the sales that start Christmas Day, 24 hours before they begin on the high street.
As reported by the Daily Mirror, industry experts are expecting consumers to spend more than usual in the the post-Christmas sales in an effort to buy what they can before VAT rises from 17.5 per cent to 20 per cent on January 4.
Simon James of Moneysupermarket.com said: “This year sees a unique combination of a challenging year of trading for many retailers, leading to big discounts and frenzied buying before the increased VAT comes in. For shoppers, there has never been a better time to buy.”